Marketing professional with 8+ years of experience in partnerships, affiliate programs, and social media management. Expertise in partner acquisition and development, affiliate communication, content planning, and marketing campaign analytics. Skilled in organizing processes, leading cross-functional teams, and driving measurable results to achieve KPIs. Experienced in event management, sponsorship coordination, and international relations.
To highlight my main competencies, I created an illustrative cube.
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Key skills
- Affiliate & partnership management: program setup and optimization, payouts, reporting, communication with bloggers, influencers, agencies, and brand partners, integration collaborations.
- Social media & content: content planning, copywriting, scheduling, design collaboration, monitoring engagement, analytics reporting.
- Processes & team leadership: task prioritization, workflow organization, technical verification of publications, team onboarding and guidance.
- Analytics: competitor SEO analysis, keyword research, performance reporting.
- Event & sponsorship management: planning and executing online summits and conferences, coordinating sponsorships, tracking results.
Public relationships manager at Crocoblock – 4 years
⏳ June 2021 – September 2025
🏡 Remote
🌟 Skills:
- Managed the affiliate program: communicated with affiliates, prepared newsletters, monitored payouts, and maintained financial reports.
- Sourced and onboarded partners: collaborated with brands and products (plugins, templates, software), managed integration projects, content exchanges, and discount collaborations.
- Handled social media: developed content strategies, prepared posts, coordinated with designers, monitored engagement, and reported results.
- Organized internal processes: prioritized tasks, planned team workflow, and onboarding new team members.
- Content & analytics: prepared materials for newsletters, guest articles, YouTube videos; analyzed campaigns and competitor content.
Key achievements:
- Streamlined affiliate and partner communication processes, reducing response and reporting time.
- Managed integration collaborations with leading WordPress products.
- Coordinated high-profile sponsorships for WordCamp Europe 2024 and local WordCamp Grinon 2024.
- Organizing WordPress Agency Summits in 2023-2024.
- Wrote my Free eBook WordPress Partnerships: Basics
- Contributed articles, like WordPress Acquisitions: The Best, The Worst, Unclear
Outreacher at TemplateMonster – 3 years
⏳ June 2017 – June 2020
🏡 Hybrid: office & remote work
🌟 Skills:
- Affiliate management (recruiting, managing, and optimizing affiliates);
- Influencer outreach (connecting with bloggers & content creators for collaborations).
International Relations Specialist – 2 years
⏳ October 2015 – May 2017
💼 Office work, Petro Mohyla Black Sea National University at Mykolaiv, Ukraine
🌟 Skills:
- International relations (working with global partners and students);
- Newsletter management (creating and distributing student updates);
- Opportunity research (finding programs, grants, and exchanges for students);
- Application assistance (helping students with forms and submissions);
- Event coordination (organizing visits and Erasmus exchanges).
Tools & technologies
- Communication & collaboration: Slack, Discord, Zoom, Google Workspace (Docs, Sheets, Forms)
- Content & website management: WordPress admin panel, SEO & analytics (Google Analytics, SEMrush, Ahrefs, Looker Studio)
- Design & visuals: Figma, FigJam, Canva
- Project & task management: Trello, Notion, ClickUp
- CRM & affiliate Management: Zoho CRM, Bitrix
- AI & productivity Tools: Copilot, ChatGPT, Gemini
- Social media management: Reddit, Facebook, Instagram, LinkedIn, X (Twitter), Discord
Language: Ukrainian – native, English – B2+.