It’s always hard for me to talk about myself, but I’ll try my best.
I’m Svitlana Kravchenko from Ukraine, but I prefer to be called Lana Miro, as this shortened form has been with me since school, and I’m just so used to it.
I’m Svitlana Kravchenko from Ukraine, but I prefer to be called Lana Miro. This shortened version of my name has been with me since school, and I’m just so used to it.
I’m a marketing person who genuinely loves building relationships between brands and people. For 9+ years, I’ve built partnerships, run affiliate programs, organized events, and created a lot of content.
I actually enjoy the behind-the-scenes work: the spreadsheets, outreach, experiments, planning, and all the little details that make things work. I also love being part of communities and creating events where people can meet, share ideas, and build something together.
This blog is where I put everything that doesn’t quite fit into a Slack message or a spreadsheet 😀 My observations, lessons, travel stories, things I’m learning, and just my thoughts about life and work.
So, welcome to my little corner of the internet.
Current position: Content Marketer at Melapress
Outside the work
When I’m not working, I enjoy simple stuff:
- 📚 Reading: from fiction to non-fiction, especially marketing and self-development. That’s also why I created my own book shelf.
- 🏋️♀️ Training at home: exploring new workouts and staying disciplined with fitness and mobility. I work out at home 99% of the time, with everything I need for my own “small gym“.
- 🗺️ Travel planning: I love planning and organizing trips, discovering new cities and places. Sometimes the planning itself excites me even more than the actual travel.
- 🍳 Cooking (occasionally): more for the soul than for everyday routines. Luckily, ready-to-cook options exist.
- ✨ Trying new things: saying yes to new experiences and keeping my bucket list up to date.