Learning from others – how they create, what works for them, and why – is one of the best ways to level up your own content.
Over the years, I’ve followed countless WordPress creators and brands, picking up inspiration and insight along the way. In this post, I’m excited to share some of the things I genuinely admire about how these talented folks do best.
Table of Contents
Quality first
Tobi Salami – being a newbie among so many WordPress YouTube creators, he started with quality first in mind. Just have a look at the sound, video, and explanations:
Plus, Tobi started fully in synergy with the Crocoblock community. What does that mean? He listened, helped, and gathered his ideas for video topics.
Consistency
Of course, consistency is one of the principles lots of creators follow. But I bet you’ve noticed how many videos Imran Siddiq from Web Squadron creates.
From the beginning, he set clear goals and was so determined to “conquer” the Elementor world on YouTube – and I’m sure he nailed it.
Collaborations
Paul from WPTuts made an amazing creators’ show – the WP Creators Network, gathering three more professionals to discuss important topics, laugh, collaborate, and share their experience:
Community management
Building a community around your content is a gem! And many creators add community as an extra perk – Paul created a Facebook community from the start and later grew it into a Circle community.
Jeffrey from Lytbox also launched a designer-focused community.
Newsletter
Yes, I’m still the person who reads emails daily – and newsletters are my go-to source for updates! 😀
Remkus de Vries from Within WordPress started a YouTube podcast paired with a weekly newsletter.
Newsletters are always a great way to share more than just videos, expand your expertise, and grow your audience.
Professional site
Jamie Marsland started his YouTube channel as a Gutenberg advocate, showing what the editor can do – despite many thinking it’s limited.
He built authority and eventually joined the WordPress.com team after successfully growing his own channel.
What I really like is his website.
You can find everything there – content, projects, newsletter, plugins, courses, and… a constantly updated YouTube sponsorship package. This is so helpful for brand representatives – it gives them an immediate overview of formats, pricing, and examples.
Personal touch
Talking to your audience is a skill. Some creators prefer to keep personal life separate from content, but others do an amazing job blending the two.
Two names come to mind: Rino from Living with Pixels and Ferdy Kopershoek.
Rino shares his journey as a web agency owner and designer – showing both pros and cons, plus valuable insights.
Ferdy, on the other hand, doesn’t share much personal stuff, but I always know that after watching his videos, I’ll be in a great mood. He’s always so kind and has a great sense of humour.
YouTube shorts
I see more and more creators trying this format, but I’m still not sure if it really works for WordPress businesses.
That said, I do like how Rino is managing it – quick tips and brand chats.
Instead of summing up
I could talk about great examples and what I love about them all day!
So let me know – did you enjoy this article? Would you like more examples of best practices?
Or have questions you’d like to explore? Drop them in the comments below. 🙂
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